Conversion Rate Optimisation is both a quick and powerful way to increase the amount of revenue that your business website is able to generate for your company.
What Is Conversion Rate Optimisation?
Thought ranking #1 in Google was powerful? Conversion Rate Optimisation can multiply your positive results, to massively increase the earned revenue of your business website.
If you’re reading this, then it’s likely that you have already understood the importance of ranking your website in Google for relevant search phrases to your industry, and have already had some search engine optimisation strategies implemented on your website to increase the amount of traffic (unique visitors) coming to your website via the search engines.
Understanding how powerful SEO can be, we’d like to make it very clear that when it comes down to it, using Conversion rate optimisation on your website is an even more powerful and revenue increasing option than spending your money investing in SEO.
Ideally you want to be doing both, so that you’re not only increasing the traffic coming to your website, thereby getting more chance at bringing in new customers, but you’ll also be increasing the rate at which you’ll be getting new customers and clients from those new visitors.
This is the perfect match, and by implementing SEO for the long term growth of your business, and conversion rate optimisation in order to start getting the best results from the traffic you have now, you’ll be totally optimising the performance of your website.
How Does It Work?
So let’s give you some concrete examples of how conversion rate optimisation works, so that you really understand how powerful this is.
Say that you have a website that’s getting 2000 visitors per month, let’s call it “Website A” for simplicity in this example.
Now to understand how this works, the first thing we need to establish when creating a new conversion rate optimisation campaign, is a specific action orientated goal for the website/web page. By creating a goal for your website, or a specific page on your website, you can then work out how well a certain version of that page is converting, against another different version of that exact same page.
Some examples of a goal – to get the visitor to click on a certain link, to phone a certain telephone number, or to submit their email address by entering their details into an email submit capture form on your webpage.
Usually we’ll make small changes to the overall layout of a given webpage, and find out which one converts more visitors (which one gets more visitors to take action on our predetermined goal)
We can send the same amount of visitors to both the original version of the web page, and the new slightly (or very) different version, and automatically rotate between which page is displayed, so that at the end of our test, we have enough data to determine which page was more successful at converting the visitor by having them complete the given goal.
Are you beginning to see the power of this?
So if you have a website which has a homepage converting an email optin for new customers at a rate of 10%, with a bit of tweaking and changing things around, we can easily bring that up to 15-20%, sometimes we can increase the conversion rate to several fold of what it previously was, depending on how good or bad the previous design was originally.
Even small changes in conversion % can mean big changes in the overall revenue that your business website can produce for your company.
With the software that we use, we can track our tests down to a singular visitor, and find out what’s working better as quickly as possible.
If you’re interested in seeing our trial period on conversion rate optimisation, then either use the chat box to your right or use the contact page to make contact today and figure out a rough overall investment to start skyrocketing your conversions and getting the most out of your web visitors.